The growing behavior gap
This gap is now visible in
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Meetings nobody is fully in
Attention is the first thing an unmanaged phone habit costs a team.
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Client-facing moments
What a client concludes in the ten seconds you look away is hard to undo.
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Always-on expectations
Boundaries get set by behavior, not by policy, and usually by whoever is most senior.
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Reputational exposure
One post, one forwarded message, and it stops being a personal matter.
In the news
The conversation is already everywhere
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Why social media bans won't work
See more →
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School phone bans not enough to cut screen time alone, researchers say
See more →
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Americans won't ban kids from social media. What can we do instead?
See more →
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More parents support screen time limits for kids as new Florida law takes effect
See more →
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France targets Australia-style social media ban for children next year
See more →
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Cellphone health risks are focus of new government study: "Very concerned"
See more →
What is it
What is Cellphone Etiquette
Cellphone Etiquette is a curated content package designed to help companies address everyday smartphone behavior in a constructive, brand-safe way. It runs in the browser, at each person's own desk, and the content supports better habits in a calm, practical and non-preachy way.
It includes
- 10 short-form videos (about 40 seconds)
- A 5-question quiz after every video
- Instant feedback on every answer, including the wrong ones
- Fifteen minutes per unit, done alone
- English and Spanish
- No apps, no employee accounts, no setup
It focuses on
- Presence in meetings and with clients
- Consent, and what you forward
- Representing the company outside it
- Rules you didn't write yourself
How it works
Simple. Scalable. Low operational friction.
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Pick your five
Preview the library and pick the five situations that fit your company.
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Get your pack
You receive the versions without the watermark and a short facilitator note.
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Send one link
Each person runs it at their own desk. Fifteen minutes, nothing to schedule.
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Review and expand
See how it landed and roll it out to more teams.
Season 1 is ready
Everything your first session needs is already built
- 5 animated episodes
- 5 quiz questions per episode, with instant feedback
- 15 minutes per unit
- 2 languages: English and Spanish
Try every one of them yourself in the demo before you decide.
Getting started
Up and running in one afternoon
Season 1 is complete and ready to send. You choose the five episodes that fit your company, we send the pack, and your first round runs the same week. No procurement marathon, no IT project.
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You pick the episodes
The five that match your company, not a fixed package.
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Fifteen minutes each
It fits between meetings without booking anyone a room.
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Start with one team
Run it with a single team first, then roll it out company-wide.
Get in touch
Please submit your details and we will get back to you as soon as possible.
Prefer to talk it through?
Pick a 15-minute slot and we'll walk you through the full program.
Times are shown in your own timezone.